3 reasons every small business should have a brand film (with some examples)

 
 

I don’t have to tell you that video marketing is essential to any small business marketing plan – it’s common knowledge by now. For 2019, video marketing is the way to go - YouTube ads, Facebook ads, Instagram ads, social media content across every single platform – video almost always outperforms any other type of content. Don’t get me wrong – other types of content are necessary. But video is king for 2019, and it’s not going away anytime soon.

It’s pretty easy to conclude why video is winning – if a picture is worth a thousand words, how many words is a video worth? Being able to not only talk directly to your audience to tell them what you do, but to show them what you do at the same time… that’s why video is winning.

But it can be difficult to know where to get started with video – marketing alone can be very confusing to many small businesses, and narrowing it down to video marketing isn’t going to make things much more clear. If you own a small company, I recommend kicking off your video marketing with a brand film.

Here are 3 reasons why brand films are a great tool to have:

#1: It will increase the perceived value of your brand in the eyes of potential clients

#2: It’s a great tool for general brand awareness

#3: Great brand films will connect your audience emotionally to your brand (this is the big one!)

 
 

Here are a few examples of brand films we’ve made:

 
Brad Fugere